Morningstar Artisan Foods

Private Label Opportunities 


  • Kozlik’s Canadian Mustard

  • Bunches & Bunches

Kozlik’s Canadian Mustard…

This is a really great maker and on the West Coast where we have distribution it is very popular.  We really need some  grocery chains to sign on so that we can bring in few more distributors for this incredible Mustard line.

Just look at the mustard on your shelves and compare to the Kozlik’s package which has a lot of eye appeal.  The program we are offering distributors should put the w/s price at $3.49 and have Kozlik’s on the shelf at $5.99 to $6.99 at a 40-50% Gross Margin.  In Seattle and Portland they routinely sell it at $7.99 and online it is ridiculous.  You could say Kozlik’s has a cult following.

The 6 or 7 top sellers pictured below are a good place to start… for more info Click on the Image Below.

Kozlik’s Canadian Mustard…  Private Label

Noah is totally open to producing Private Label Programs.  They are one of the best mustard makers in the world and they source their mustard seed from the Great Plains of Southern Canada which due to it’s soils, arid conditions and general climate are the perfect place to grow mustard.  80-90% of the worlds mustard seed are produced here.

Their BBQ sauces are also spectacular.  Having grown up in the south and having the Carolinas in the territory I traveled for 2 years I have fond memories of the Carolina Style BBQ.  Kozlik’s Carolina sauce is the best I have ever tasted. 

Noah is producing a variety of other products including spice mixes and salad dressings.  



Ritrovo Selections…

This is our second incredible book of Regional Artisan Foods from Italy that we offer on an ACCOUNT by ACCOUNT basis around the country.  We are essentially working with them in areas where they have little or no distribution filling in holes so to speak.  

The first time we went to the Fancy Food Show in 2009 the only interesting booths in the Italian Aisles were Ritrovo and Italian Harvest everything else was tasteless.  Ritrovo does a really great job of sourcing from all over Italy but there are particular categories that really get my attention.


Better Vinegar is very popular.  In fact they are the most popular items in olive oil specialty shops eclipsing the sales of olive oil.

Ritrovo Selections offers selection of vinegar and ultra-premium olive oils that can give you an edge on these popular foods in both quality and price points that your clients will appreciate.  



Ritrovo Selections Balsamic Vinegar

Ron and Ilyse have been Sommeliers for a very long time so naturally they have a great palate for food and drink.  However their real talent is having the ability to collaborate with the with the makers in creating new and or improved versions of the regional foods. 

The vinegar they offer is a good example of that.  V Aceti is a sensational maker.  They own their own vineyards and the vinegar they produce is Certified Organic. This is something you don’t see very often.

There are a couple of off the wall flavors in the range and that comes from Ilyse.  The Turmeric Balsamic Vinegar is not only great with a variety of Italian and Asian dishes it makes wonderful Cocktails and Mocktails.

They also offer an Organic Balsamic and a White Balsamic Vinegar in their Sofia Bottle that are excellent quality at a killer price point on the shelf.  About $19-$20 at 40+% GM.

The Maletti 6 year Condimento made with 100% grape must is my all time favorite in the $30-$35 price range on the shelf. Not a whole lot of difference other than the price tag between this and a 12 year Tradizionale.

They also offer a range of Wine and Balsamic Vinegar from Acetorium that are great specialty shop item.  These are a bit pricey but are exquisite condiments. 

Last is a new Barolo Wine Vinegar that at $12.50 w/s and at the same quality as the Acetorium vinegar is a total bargain…



Ritrovo Offers One of the Better Selections of EVOO in the Country… Best of all there are a lot of Bargains that will work at retail in both Specialty Shops and Grocery Stores.

The big questions particularly with grocers is how to establish an upgraded olive oil set in your stores. Most importers will tell you to jump in price and quality to olive oils in the $30-$40+ range. These are usually finishing oils that are much bigger and bolder than the typical American addicted to sweet and creamy flavors are used to. 

Having hand sold and done hundreds of seminars on the subject I recommend taking smaller and more digestible steps.  The mid $20 price range and below are a better place to start. In addition with out sampling due to social distancing guidelines, moving through even a case of expensive olive oil can take time. More than once I have seen olive oils in the $35-$50 range on store shelves that are many years past their best buy dates.  These instances were in very nice stores grocery and specialty with excellent clienteles.

Today after 9 months of consumers being sequestered in their homes and spending more time on their computers than ever before due to COVID-19, we are seeing a different pulse in shopping behavior. Consumers are looking for better tasting and healthier foods to replace the meals they used to treat themselves to in restaurants. Online the media is giving them a whole new game plan and they are moving beyond the basics of how they normally fed themselves at home…


The prices in the images are MSRP at 40% GM+.


Real Ultra Premium Olive Oils at under $20 a half liter is a magic price point for the category.


Their award winning Casina Rossa Pasta Sauces with their distinctive package are an absolutely sensational retail items at a premium price point in the category.  This is an excellent segment of the book to utilize as a private label program.


Private Label by Ritrovo Selections

If you prefer promoting your own brand Ritrovo affords you the opportunity to showcase some really incredible foods to your customers.  This includes olive oils, organic wine and balsamic vinegar and the sauces you see above.

  • Meals in a Jar, Antipasti…  What really turns me on about Artisan Foods from Italy is the fact that the makers just don’t cut corners to save time which all combines to produce goods that are rich in flavor.  Ritrovo’s catalog is full of them!

    • There has been a revolution going on the last 3 years that is changing to way people eat in this country.  Whoever thought you could walk into a Wine, Raw or Tapas bar and order a glass of wine and a $100 tin of Spanish Cockles perhaps served with charcuterie, cheese and a crusty loaf of bread?  Forget the chef lets give the cheese monger a raise!

    • An example are the Tuscan white beans in Truffle Oil which make a wonderful side dish for all sorts of grilled meats and seafood.  As an appetizer run it through the food processor and spread it on croistini or jus a crusty slice of bread..  It’s a simple and nutritious treat.

      Most of Ritrovo’s olives are packed in Olive Oil rather than brine.  it gives the olives a special quality and we will use the oil to finish meats and make dressings and marinades.  

    • Due to the stellar ingredients the tapenades, bruschetta, spreads and of course the Antipasto Della Casa only require a little crusty bread to make them happy

  • Truffle Products, Salts and Seasonings…  Ritrovo has a really great ingredient list that includes a range of truffle products including their award winning Truffle Salt.  Some are really unusual like their Pine Nuts from Tuscany, Wild Oregano from the mountains of Campania along with Wild Sicilian Fennel and Bay Leaves.

  • Much More…. There are about 300 skus in the book!

First of all Wyoming Authentic is a hot property at retail…  Not only is it health food compared to its competitors, it is selling well head to head even though it is more expensive. 

Their first chain was 7/11 in the Northeast and it is doing great… the 2nd was Publix storewide and it took off there also.  I’d say there are 2 reasons for its success. 

The package is sensational, it’s a real eye catcher and reflective of the Great American West. 

It’s made with Grass Fed Beef from a select group of Wyoming Ranches with no preservatives so it’s right on target with current trends where people all over the country want to eat cleaner better foods!

Wyoming Authentic produces a Private Label program for one of our customers in Hawaii. The Beef Sticks and Jerky are delicious and it is the cleanest product in the category.  I tell clients it is health food!

  • No MSG, Nitrites, Nitrates or Artificial Ingredients

  • Gluten Free

  • Grass-Fed-Angus Beef exclusively from a select group of family owned Wyoming Ranches

  • Made in the company’s own USDA Facility in Cody, Wyoming

Bunches & Bunches

Tamalpais Star Roth-McCormick (goes by “Pai.”) is a professional chef, cookie maven and creator of Bunches & Bunches Ltd. based in Portland, OR.  She been real popular winning all sorts of prestigious food awards and receives a ton of press around the country.  We love finishing chicken in the sauces.  If you do well with gourmet cookies hers are the bomb. Dick Taylor, one of the country’s best chocolate makers uses her Snaps in one of their seasonal chocolate bars.  Click on the Image Below for more information and pricing.