Giuliana Direct…
Extraordinary Ultra-Premium Olive Oils
Always Fresh and at the Right Price Points
plus FREE Freight Anywhere in the Contiguous 48

Olive Oil is a gift from the gods!  It is a total flavor enhancer to meats, seafood, cheese and especially vegetables. Try a drizzle of real olive oil on vanilla ice cream with a little Maldon Sea Salt, it will make you a believer. 

It’s also natures best transport system through our bodies for the nutrients in the other good foods we consume. E.g. it is healthier for you to sauté broccoli in Olive Oil than steaming it.  Polyphenols are water soluble and get washed down the drain in the process of steaming. In a nutshell Olive Oil is a Life Essential Food!  

In the pandemic we have seen the sales of better Olive Oils  increase dramatically along with all manner of Specialty Foods.  As strange as this last year has been it has forever changed consumer awareness and their eating habits.

Giuliana Direct makes it incredibly easy to offer a world class selection of olive oils to your clients…  For Specialty Shops and Small Chains it is the perfect source to develop a trade in better olive oils.

  • Steve Lewis is prominent importer of wine based out of Boulder, CO.  He started importing Olive Oils from some of his Tuscan Wine Makers back in the late 90’s. Eleni and I started buying olive oil from him in 2005 after meeting him at one of his wine events. 

  • A few years later he sent me an email saying he had brought in a few more producers and that I should look at the PDF he had attached.  Well lord almighty he had added 8 new makers and 20 skus that I had been reading about in the Flos Olei Guide that all scored 96-98 points.  We have been introducing clients to this book ever since.

  • Giuliana Direct makes it real easy to work with them… you can assort 12 pack cases anyway you like.  

  • They also have a lot of BARGAINS…  In terms of all round use in the kitchen De Carlo Il Classico is our go to EVOO in the house.  The 750 & 1000 ml. portions would be in the $15 – $18 range on the shelf  in a 500 ml. bottle… It even comes in a 5 Liter bag in box that is an even sweeter deal… 

  • Bonamini (year after year the worlds best light fruit EVOO in the Flos Olei Guide) along with Egregio and Virgen from Oleoestepa are lovely in the mid $20 range and are as good as many oils in the $30-$40 range. 

  • It is much the same with the finishing oils I am showing of in the image below.  All of them are delicious with nuances that distinguish them.  The Torre Di Mossa is the biggest of the bunch and singular in its intensity. At $26 it is a steal as it and the Felice Garibaldi from De Carlo taste as good as many olive oils in the $35 – $45 range.

  • The La Cultivada Hojiblanca is with out a doubt the most popular oil at the 1000 or so tasting events I have orchestrated.  It has this beautiful mouthfeel and an apple and almond finish. People taste it and fork over $30+ with out batting an eye.  

  • The pricing in the images are my suggested shelf pricing at 40% Gross Margin. 

2020 being the crazy year it has been our usual transition into the 2020 harvest is a little behind schedule.  Also it would be nice if President Elect Biden were to relieve us of the excessive duties placed on European specialty foods. 

 With any luck this will be reviewed and set back to normal with our trading partners early on in his administration.  At any rate our restock will be in full swing in January and February the catalog will give you an idea of the breadth of the offering.

The 5 Liter Bag in Box is the single greatest value in world of Olive Oils especially when it comes from a a superstar producer like De Carlo from Puglia in Southeastern Italy where the family has been producing Olive Oil since 1599. 

We run a little COOP here in what we refer to as Westworld or the Gateway to Canyon Lands in Western Colorado and it has been a popular item for 3 years now.  At $90-$100 (28-35% GM) on the shelf it is the equivalent of less than $10 per half liter.  

In addition it is coming up online as and option more frequently than ever before.  So whether you have a commercial kitchen or a retail establishment De Carlo’s 5 Liter Bag in Box is definitely something to consider. 


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