Morningstar Artisan Foods

A Curated Collection of Bean to Bar Chocolate & Other Culinary Delights from Around the World!

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I would have never guessed that SOBAR would Win SOFI GOLD this year as the competition is intense in the Health and Wellness Category.

 

Food & Wine just released their article about SOBAR so they are continuing to get considerable good press!

 

SOBAR is going to be a featured at one of the worlds great festivals in 2022 (I am not allowed to tell you which one but there’s always a a lot of drinking going on!). 

 

Before it even hits the retail market there will be 100,000 bars going to a distributor in China. 

 

We’re in the business, but alcohol is a big problem in the USA and the world.  SOBAR can alleviate some of the downside risks of drinking and even add some points to our Karma.

 

In addition to it ability to slow down the absorption of alcohol by 50% it is the world’s best source of protein in a bar!  This should be in every liquor store, specialty market and grocery in the country.

 

 

SOBAR is a revolutionary concept in Protein Bars. 

  • Dr. Fisher found that there were no real guidelines for judging the quality and effectiveness of protein bars even at the FDA.  It was a no-mans land of misinformation.  In fact he ended up developing the tools and data to do so himself.

  • SOBAR was designed to provide a highly effective source of protein that could also reduce peak blood alcohol concentration by preventing the absorption of 50% of the alcohol consumed in cocktails.  Now that is food for thought!

Nobody knows what a protein bar actually is…
at least until Joe came along!

Yes, you did read that correctly! The FDA has not established the specific attributes of what defines a “protein bar”.  Any “bar” with any amount of protein can be labeled as a “protein bar” as long as its protein content is specified properly in the Nutrition Facts on its wrapper.  (Definitely Click on the first link below where Joe documents all the research he has done on Protein Bars and what they contain.)

This fact, along with the current popularity of protein supplementation, has led to an abundance of “protein bars” and related products with a huge range of protein enrichment. Furthermore, some of these “protein bars” are loaded with sugar and fat and are not the most nutritionally sound snacks.

For many, “The Most Important Hour of the Day”!

I have never worked with a food scientist before but it confirms much about food & supplement biz that sometimes goes untold.  That said we have done hundreds of seminars related to good food and drink.  From that experience and the time spent hand-selling Wine, Spirits & Craft Beer, I can tell you for a fact that most consumers should eat a SOBAR prior to Cocktail Hour…  

 

Meet Joe Fisher, MD, PhD,  the Creator of THE SOBAR…

Nickel Dime Cocktail Syrups

This is a Very Versatile Cocktail Syrup 

Gift Sets are a wonderful way to introduce consumers to advanced syrups and mixers.  In fact it does all of the hard work for you on the shelf!  We see this strategy work with bitters sets all the time!

NickelDime Cocktail Syrups are a hot commodity online. And fit the mold of what several distributors who specialize in cocktail culture have told me are their best sellers which happen to be in the advanced mixer category. 

NickelDime syrups come with a slew of recipes for easy to make Craft Cocktails at home. 

In addition these advanced syrups can also be used in stirred cocktails to jazz up any that call for a sweet modifier and bitters.  Good examples are Old Fashioneds The Cherry Bomb works with Bourbon or Rye and Caged Heat work with Tequila, Rum or Bourbon.  Fairy Dust is a substitute for Absinthe in many ways. It can be used with any recipe calling for an absinthe wash.  I make a Gin Old Fashioned with a tsp of Fairy Dust and 2-3 dashes of Orange Bitters that’s sensational.  

The founders of Nickel Dime Cocktail Syrups.  

Jared Hirsch is a Mixologist, Bar Manager at Oakland’s Sidebar.  He has won multiple awards for his drinks, syrups and bar program, including the Four Roses National Cocktail Challenge at Tales of the Cocktail, Jameson’s Movember competition, and was a finalist in Belvedere’s National Project (Red) competition in New York.

Absinthia Vermut is an entrepreneur with a passion for making things that help others make better cocktails. Her first taste of absinthe was in 1996. She served her first bootleg bottles to friends a few months later on April Fool’s Day 1997, where she received the nickname, Absinthia. She continued making absinthe until suddenly one day, March 5, 2007 to be exact, the ban on absinthe was lifted. Never expecting absinthe to be legal in her lifetime, she knew she wanted to produce an organic absinthe. 

In 2013, she legally changed her name to Absinthia (Vermut is on her birth certificate), trademarked it, and founded Absinthia’s Bottled Spirits, LLC in order to bring her organic absinthe to market. Finally able to sell her absinthe legally in September 2017, Absinthia™ Organic Absinthe Superieure began to appear in bars, restaurants, and bottle shops and won its first gold medal at the San Francisco World Spirits Competition 2018. Six awards and one year later, Absinthia Organic Absinthe is currently available in California, New York, and Louisiana. Absinthia is a member of the Women’s Cocktail Collective.


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