Morningstar Artisan Foods
the SOFI Award Winning
Next-Gen Protein Bar
In addition to the News about SOBAR’s SOFI Award there has been an update to the packaging…
SOBAR is a revolutionary concept in Protein Bars.
Dr. Fisher found that there were no real guidelines for judging the quality and effectiveness of protein bars even at the FDA. It was a no-mans land of misinformation. In fact he ended up developing the tools and data to do so himself.
SOBAR was designed to provide a highly effective source of protein that could also reduce peak blood alcohol concentration by preventing the absorption of 50% of the alcohol consumed in cocktails. Now that is food for thought!
Nobody knows what a protein bar actually is…
at least until Joe came along!
Yes, you did read that correctly! The FDA has not established the specific attributes of what defines a “protein bar”. Any “bar” with any amount of protein can be labeled as a “protein bar” as long as its protein content is specified properly in the Nutrition Facts on its wrapper. (Definitely Click on the first link below where Joe documents all the research he has done on Protein Bars and what they contain.)
This fact, along with the current popularity of protein supplementation, has led to an abundance of “protein bars” and related products with a huge range of protein enrichment. Furthermore, some of these “protein bars” are loaded with sugar and fat and are not the most nutritionally sound snacks.
For many, “The Most Important Hour of the Day”!
I have never worked with a food scientist before but it confirms much about food & supplement biz that sometimes goes untold. That said we have done hundreds of seminars related to good food and drink. From that experience and the time spent hand-selling Wine, Spirits & Craft Beer, I can tell you for a fact that most consumers should eat a SOBAR prior to Cocktail Hour…
Meet Joe Fisher, MD, PhD, the Creator of THE SOBAR…