Morningstar Artisan Foods

A Curated Collection of Bean to Bar Chocolate & Other Culinary Delights from Around the World!

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These are the Importers and Makers we Broker to Distributors

& Sell Direct to Retailers.

  • Elevation Artisan Meats

  • Giuliana Direct Olive Oil

  • Kozlik’s Canadian Mustard

  • Bunches and Bunches 

  • Wyoming Authentic Beef Jerky, Sticks & Bites

  • SOBAR… A State of the Art Protein Bar that also Prevents Alcohol Absorption by 50% when Drinking

Elevation Pate’ are NEW and we had the Brandy version last night and it was delicious…

 

I would have never guessed that SOBAR would Win SOFI GOLD this year as the competition is intense in the Health and Wellness Category.

 

Food & Wine just released their article about SOBAR so they are continuing to get considerable good press!

 

SOBAR is going to be a featured at one of the worlds great festivals in 2022 (I am not allowed to tell you which one but there’s always a a lot of drinking going on!). 

 

Before it even hits the retail market there will be 100,000 bars going to a distributor in China. 

 

We’re in the business, but alcohol is a big problem in the USA and the world.  SOBAR can alleviate some of the downside risks of drinking and even add some points to our Karma.

 

In addition to it ability to slow down the absorption of alcohol by 50% it is the world’s best source of protein in a bar!  This should be in every liquor store, specialty market and grocery in the country.

 

 

SOBAR is a revolutionary concept in Protein Bars. 

  • Dr. Fisher found that there were no real guidelines for judging the quality and effectiveness of protein bars even at the FDA.  It was a no-mans land of misinformation.  In fact he ended up developing the tools and data to do so himself.

  • SOBAR was designed to provide a highly effective source of protein that could also reduce peak blood alcohol concentration by preventing the absorption of 50% of the alcohol consumed in cocktails.  Now that is food for thought!

Nobody knows what a protein bar actually is…
at least until Joe came along!

Yes, you did read that correctly! The FDA has not established the specific attributes of what defines a “protein bar”.  Any “bar” with any amount of protein can be labeled as a “protein bar” as long as its protein content is specified properly in the Nutrition Facts on its wrapper.  (Definitely Click on the first link below where Joe documents all the research he has done on Protein Bars and what they contain.)

This fact, along with the current popularity of protein supplementation, has led to an abundance of “protein bars” and related products with a huge range of protein enrichment. Furthermore, some of these “protein bars” are loaded with sugar and fat and are not the most nutritionally sound snacks.

For many, “The Most Important Hour of the Day”!

I have never worked with a food scientist before but it confirms much about food & supplement biz that sometimes goes untold.  That said we have done hundreds of seminars related to good food and drink.  From that experience and the time spent hand-selling Wine, Spirits & Craft Beer, I can tell you for a fact that most consumers should eat a SOBAR prior to Cocktail Hour…  

 

Meet Joe Fisher, MD, PhD,  the Creator of THE SOBAR…

Giuliana Direct…
Extraordinary Ultra-Premium Olive Oils
Always Fresh and at the Right Price Points
plus FREE Freight Anywhere in the Contiguous 48

Olive Oil is a gift from the gods!  It is a total flavor enhancer to meats, seafood, cheese and especially vegetables. Try a drizzle of real olive oil on vanilla ice cream with a little Maldon Sea Salt, it will make you a believer. 

It’s also natures best transport system through our bodies for the nutrients in the other good foods we consume. E.g. it is healthier for you to sauté broccoli in Olive Oil than steaming it.  Polyphenols are water soluble and get washed down the drain in the process of steaming. In a nutshell Olive Oil is a Life Essential Food!  

In the pandemic we have seen the sales of better Olive Oils  increase dramatically along with all manner of Specialty Foods.  As strange as this last year has been it has forever changed consumer awareness and their eating habits.

Giuliana Direct makes it incredibly easy to offer a world class selection of olive oils to your clients…  For Specialty Shops and Small Chains it is the perfect source to develop a trade in better olive oils.

  • Steve Lewis is prominent importer of wine based out of Boulder, CO.  He started importing Olive Oils from some of his Tuscan Wine Makers back in the late 90’s. Eleni and I started buying olive oil from him in 2005 after meeting him at one of his wine events. 

  • A few years later he sent me an email saying he had brought in a few more producers and that I should look at the PDF he had attached.  Well lord almighty he had added 8 new makers and 20 skus that I had been reading about in the Flos Olei Guide that all scored 96-98 points.  We have been introducing clients to this book ever since.

  • Giuliana Direct makes it real easy to work with them… you can assort 12 pack cases anyway you like.  

  • They also have a lot of BARGAINS…  In terms of all round use in the kitchen De Carlo Il Classico is our go to EVOO in the house.  The 750 & 1000 ml. portions would be in the $15 – $18 range on the shelf  in a 500 ml. bottle… It even comes in a 5 Liter bag in box that is an even sweeter deal… 

  • Bonamini (year after year the worlds best light fruit EVOO in the Flos Olei Guide) along with Egregio and Virgen from Oleoestepa are lovely in the mid $20 range and are as good as many oils in the $30-$40 range. 

  • It is much the same with the finishing oils I am showing of in the image below.  All of them are delicious with nuances that distinguish them.  The Torre Di Mossa is the biggest of the bunch and singular in its intensity. At $26 it is a steal as it and the Felice Garibaldi from De Carlo taste as good as many olive oils in the $35 – $45 range.

  • The La Cultivada Hojiblanca is with out a doubt the most popular oil at the 1000 or so tasting events I have orchestrated.  It has this beautiful mouthfeel and an apple and almond finish. People taste it and fork over $30+ with out batting an eye.  

  • The pricing in the images are my suggested shelf pricing at 40% Gross Margin. 

2020 being the crazy year it has been our usual transition into the 2020 harvest is a little behind schedule.  Also it would be nice if President Elect Biden were to relieve us of the excessive duties placed on European specialty foods. 

 With any luck this will be reviewed and set back to normal with our trading partners early on in his administration.  At any rate our restock will be in full swing in January and February the catalog will give you an idea of the breadth of the offering.

The 5 Liter Bag in Box is the single greatest value in world of Olive Oils especially when it comes from a a superstar producer like De Carlo from Puglia in Southeastern Italy where the family has been producing Olive Oil since 1599. 

We run a little COOP here in what we refer to as Westworld or the Gateway to Canyon Lands in Western Colorado and it has been a popular item for 3 years now.  At $90-$100 (28-35% GM) on the shelf it is the equivalent of less than $10 per half liter.  

In addition it is coming up online as and option more frequently than ever before.  So whether you have a commercial kitchen or a retail establishment De Carlo’s 5 Liter Bag in Box is definitely something to consider. 

Condiments…

  • Kozlik’s Canadian Mustard

  • Bunches & Bunches

Kozlik’s Canadian Mustard…

This is a really great maker and on the West Coast where we have distribution it is very popular.  We really need some  grocery chains to sign on so that we can bring in few more distributors for this incredible Mustard line.

Just look at the mustard on your shelves and compare to the Kozlik’s package which has a lot of eye appeal.  The program we are offering distributors should put the w/s price at $3.49 and have Kozlik’s on the shelf at $5.99 to $6.99 at a 40-50% Gross Margin.  In Seattle and Portland they routinely sell it at $7.99 and online it is ridiculous.  You could say Kozlik’s has a cult following.

The 6 or 7 top sellers pictured below are a good place to start… for more info Click on the Image Below.

Bunches & Bunches

Tamalpais Star Roth-McCormick (goes by “Pai.”) is a professional chef, cookie maven and creator of Bunches & Bunches Ltd. based in Portland, OR.  She been real popular winning all sorts of prestigious food awards and receives a ton of press around the country.  We love finishing chicken in the sauces.  If you do well with gourmet cookies hers are the bomb. Dick Taylor, one of the country’s best chocolate makers uses her Snaps in one of their seasonal chocolate bars.  Click on the Image Below for more information and pricing.

First of all Wyoming Authentic is a hot property at retail…  Not only is it health food compared to its competitors, it is selling well head to head even though it is more expensive. 

Their first chain was 7/11 in the Northeast and it is doing great… the 2nd was Publix storewide and it took off there also.  I’d say there are 2 reasons for its success. 

The package is sensational, it’s a real eye catcher and reflective of the Great American West. 

It’s made with Grass Fed Beef from a select group of Wyoming Ranches with no preservatives so it’s right on target with current trends where people all over the country want to eat cleaner better foods!

  • No MSG, Nitrites, Nitrates or Artificial Ingredients

  • Gluten Free

  • Grass-Fed-Angus Beef exclusively from a select group of family owned Wyoming Ranches

  • Made in the company’s own USDA Facility in Cody, Wyoming


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